Twitter might not be the most popular social media service on the internet, but getting verified by the Twitter folk remains one of the most sought-after statuses in social media. One of the reasons for this is the lack of a clear way to go about getting verified, although there are ways you can improve your chances. We’ll explain.
Previously, Twitter made it relatively easy to get verified considering it opened up an application process where you could just fill out the form, and if eligible, get a blue check mark. However, in 2017, Twitter put the program “on hold” explaining that too many people were considering a Twitter verification as an endorsement. At the same time the service announced it was working on a new process to replace the old one.
Although the company has yet to publicly announce a new process, it has still been verifying accounts in the meantime – therefore verification is still possible even if there’s no clear-cut way to go about it. What is clear is that Twitter appears to be currently reviewing and approving accounts on a per-account basis and so the best way right now to get verified is to make sure your account matches up with Twitter’s current verification guidelines.
Primarily, Twitter designed its verification process to add a level of legitimacy to accounts. Due to this, not everyone is technically permitted to get verified. This is where you can count yourself in or out of consideration. For example, Twitter defines verified accounts as those that are of “public interest.” While that description can include a wide range of accounts, examples provided by the service include those related to “music, acting, fashion, government, politics, religion, journalism, media, sports, business and other key interest areas.” Considering verification is designed to add legitimacy, those looking to get verified need to provide a greater level of account transparency. At the very minimum you need to make sure all of the personal information about you is correct and confirmed by Twitter. This includes your picture, email address, and phone number. If Twitter cannot confirm you are who you say you are, then you’re not going to get verified.
As part of the new guidelines announced when Twitter paused the verification program, Twitter also now places a greater emphasis on account security. The company is recommending verified accounts employ two-factor authentication to keep theirs secure. Turning this feature on is another way to let Twitter know your account is yours, secure, and important to you. Not to mention, it’s a great way to protect your account in general. Adding to this, Twitter also recommends users keep their account in a good security standing overall, including making sure no one else has access to the account, limiting the access by third-party apps, and ensuring the email associated with the account is secure.
While none of these tips are a guaranteed route to getting verified on Twitter, other than knowing someone on the team or quickly becoming a massive person of interest, abiding by Twitter’s verification guidelines is going to be the best way to increase verification chances. After all, Twitter's verified guidelines are there for a reason.
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